Broadway Advisor Group
    Financial advisor at desk with documents
    Back to Insights
    Investor Education March 24, 2026 11 min read

    Your Financial Advisor Is Probably Conflicted

    Here's how to know — and what to do about it.

    Here's a question that should make you uncomfortable: does your financial advisor have to act in your best interest? Not "should they" or "do they promise to" — are they legally required to?

    If your advisor works at a brokerage, a bank, or an insurance company, the answer is almost certainly no. They're held to a "suitability standard" — which means the recommendation just has to be "suitable" for your general situation. Not optimal. Not in your best interest. Suitable. It's the financial equivalent of a restaurant being required to serve food that won't make you sick, rather than food that's actually good for you.

    The Fiduciary Standard vs. The Suitability Standard

    Fiduciary Standard

    • Must act in client's best interest
    • Must disclose all conflicts
    • Must minimize costs when possible
    • Can be sued for breach of duty
    • Used by fee-based RIAs

    Suitability Standard

    • Must be 'suitable' — not best
    • Conflicts can exist undisclosed
    • Higher-cost options are acceptable
    • Much harder to prove wrongdoing
    • Used by brokers & insurance reps

    The Questions Nobody Asks (But Should)

    Before you sign anything or transfer a dime, ask your advisor these five questions — and watch how they respond:

    1. Are you a registered fiduciary? (Not 'do you act like one' — are you legally one?)
    2. How are you compensated? Do you earn commissions, trails, or revenue sharing from the products you recommend?
    3. Do you receive any compensation from third parties based on what you sell me?
    4. What is the total all-in cost of my portfolio, including fund expense ratios, platform fees, and advisory fees?
    5. Will you sign a fiduciary oath in writing?

    If your advisor gets defensive, vague, or redirects the conversation, that's your answer.

    "The biggest cost in investing isn't fees or taxes — it's advice that was designed to benefit the advisor more than the client."

    What We Do Differently

    Broadway Advisor Group is a fee-based, SEC-registered investment advisor. We don't earn commissions. We don't sell insurance products. We don't receive kickbacks from mutual fund companies. Our compensation is transparent, published, and aligned with one thing: the growth and protection of your wealth.

    This isn't a marketing angle. It's a legal structure. And it matters more than any performance chart or pitch deck you'll ever see.

    The views expressed are for informational purposes only and do not constitute investment advice. Broadway Advisor Group is a registered investment adviser.